Seasonal stories
Winter Culture, White Nights and Autumn Arts give each visit a distinct reason and rhythm.
About MOST · Established 2018
You Are the
MOST Welcome.
Established in 2018, MOST Petersburg brings together destination storytelling and travel industry perspectives to introduce Saint Petersburg to international audiences.
Our brand promise
From inspiration to on-the-ground arrangements.
Our original slogan, “You Are the MOST Welcome,” expresses the hospitality at the heart of the brand. We believe a destination is more than a list of sights. Our work starts with a traveller’s interests, the city's seasons and cultural context, then develops into a thoughtful local journey. MOST Petersburg is an independent travel and destination partner, not an official tourism authority.
Our approach
Our destination work dates back to 2018. The MOST Petersburg archive includes destination guides, city maps, travel product concepts and editorial work spanning architecture, neighborhoods, culture and hospitality. The relaunched platform builds on this foundation while reviewing all historical content and partnerships for present-day relevance.
Get in TouchHow we think
Six principles. One city.
Traveller-first
Different interests and travel needs deserve different experiences.
Events with context
Connect major moments to local culture and practical planning.
Local partnerships
Verify and collaborate with appropriate local suppliers.
Useful intelligence
Clear information, official sources and honest date guidance.
Accountable delivery
Confirm availability and scope before making commitments.
Independent traveller feedback
Explore MOST Petersburg's historical traveller reviews on Tripadvisor. Review dates and details reflect past experiences and should not be treated as confirmation of current service availability.
View our Tripadvisor profile →